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KMID : 0926620100150010013
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Korean Journal of Hospital Management
2010 Volume.15 No. 1 p.13 ~ p.26
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A Strategy Based on Revenue Management for Revenue Increase in Hospital Health Promotion Center
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Han Yun
Lee Jae-June
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Abstract
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A Health Promotion Center(HPC) whose capacity is partially idle causes inefficiency in resource usage of a country as well as the hospital itself. Meanwhile, Increased demand in HPC would lead to increased revenue for the HPC as well as reduced national expenditures on healthcare. We introduced a way to enhance revenue by Revenue Management(RM) on HPC services, in which demand forecasting and pricing strategies are considered. In addition, a real data analysis had been performed to evaluate the usefulness of the proposed approach.
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KEYWORD
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Revenue Management, Demand Forecasting, Perishable Service
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